Living Simply 1988, the first Outdoor Store in Newmarket

About Us

Living Simply is an outdoor clothing and equipment specialty store that began in Wellington in the 1979. It was conceptualised and run by Neil Newman who was originally involved with the EPI Centre environmental group. Neil retired in 2007 and closed his Jackson St shop in Petone. Our current store was opened in Auckland on Broadway, Newmarket in 1988 by Mark Sinclair a former school teacher and Neil’s brother in law. Living Simply has always been an owner operated, family run business. With over 35 years of outdoor retail experience, and the only independent outdoor retailer in Auckland we offer a highly specialised level of service and expertise. Current owner and managing director, Ben Sinclair has been involved in the business, and the outdoors from an early age, with vivid memories of multi day tramps in spectacular national parks around New Zealand with his mum, dad and three siblings. He now enjoys sharing this experience with his young family. He continues to impart his knowledge to customers and to our current team of outdoor enthusiasts who bring their own expertise and experience from many hours on the trail.

We stock a diverse range of premium outdoor clothing and equipment. This includes trail footwear, backpacks, sleeping bags, tents, rainwear, baselayers/thermals, fleece, downwear, socks & gloves. We also stock dehydrated food, stoves, cooking equipment and all your other hiking essentials.

Leading local and international brands in store include: Aarn Packs, Hoka, Salewa, Lowa, One Planet, Lowe Alpine, Rab, Osprey, Altra, Marmot, Mont, Earth Sea Sky, Leki, Deuter, La Sportiva, Montane, The North Face, Merrell, Salomon, Smartwool, Platypus, MSR and Camelbak

Living Simply today, Auckland city's only independent outdoor store. Same location since 1988.

The Team

Ben Sinclair - Managing Director
Rob Worham - Manager

Mary Drenth - Assistant Manager Christian Bilby - Sales Consultant

Mark Sinclair opened
Living Simply in Newmarket in 1988.
He worked on the shop
floor full-time up until
October 2015. 
He is now retired but
continues to tramp,
mountain bike and
travel the world.

 Mark Sinclair - Founder  


We offer discounts to affiliated Tramping Club members.Auckland Tramping Club, West Auckland Tramping Club, Howick Tramping Club, North Shore Tramping Club, New Plymouth Tramping Club, Auckland Baptist Tramping Club, NZAC, FMC, WOPs, AUTC, Land SAR.
If buying from our Website phone or email us with Club Card Credentials and we can supply a discount voucher. 


Living Simply is a Corporate sponsor of the Westpac Auckland Rescue Helicopter Trust